Advertise with the OLO
Advertising Opportunities
2007 Media Kit (PDF)
From its humble beginning the Ohio Light Opera company has grown to an internationally recognized lyric theatre company for its commitment to operetta as a viable, enjoyable, and educational art form. The Ohio Light Opera is a twelve-week professional residency company located on The College of Wooster campus in Wooster, Ohio.
Season Repertoire: The Sound of Music by Rodgers and Hammerstein II, The Student Prince by Sigmund Romberg, The Pirates of Penzance by Gilbert and Sullivan, Der Vogelhändler by Carl Zeller, Bluebeard by Jacques Offenbach, The Duchess of Chicago by Emmerich Kálmán, Princess Ida by Gilbert and Sullivan
Season Format: Traditional operettas in a revolving repertory format (the only company offering this format in the entire country). Patrons seek out this venue of multiple performances (67 during the 2006 season plus a gala performance).
Audience Demo: A diverse group of varying ages. The average audience member sees 3-4 shows and stays overnight. Nearly 21% are new patrons EACH year.
Cast, Crew, and Orchestra Members: There are more than 100 individuals who live in the Wooster area during the summer months who, along with families and visiting friends, patronize restaurants, retailers, professional services, and lodging facilities.
Brochure: More than 300,000 people will see the season brochure through direct mail, special destination pick-up sites, and insertion into the March 2007 issue of Northern Ohio Live Magazine. This magazine reaches a diverse, affluent audience throughout northeast Ohio.
Program: More than 20,000 programs are distributed throughout the summer. Every attendee is personally handed this program at each performance. These same programs stay with our patrons as a convenient reference guide on their return trips to Wooster and your business…for the entire year!
Theatre Lobby: Limited area to display brochures, available to all 1/4 page or larger advertisers.
Complimentary Tickets: 4 complimentary tickets for Advertiser’s Night performances, a $150 value
Online Presence: All advertisers will have recognition on the official Ohio Light Opera website and will recieve the option to have a weblink.
Additional Exposure: Your business will be recommended to patrons planning their stay in Wooster by the Ohio Light Opera box office.
Additional Information
To obtain an advertising contract for the 2007 Ohio Light Opera season or to gain additional information on rates and material specifications please contact:
Sarah Warrick
Business and Sales Manager
The Ohio Light Opera
Phone: 330.263.2329
E-mail: swarrick@wooster.edu
Deadline Information
Deadlines for early bird space reservation: Friday, December 8, 2006
Deadline for camera-ready art: Friday, January 26, 2007
Audience Survey
REASONS TO ADVERTISE
20,000+ Attendees in 2005 Season
| Wealth | Occupation | ||
| Annual income of $85,000 | 32% | Retired | 62% |
| Other | 38% | ||
| Residency | including: | ||
| Clevland area | 31% | Physician | |
| Akron / Canton | 13% | Professor | |
| Wooster / Wayne County | 12% | Nurse | |
| Columbus | 7% | Teacher | |
| Other | 37% | ||
| Services used while in Wooster | |||
| Time spent in Wayne County | Restaurants | 57% | |
| 1-2 days | 41% | Shopping | 21% |
| 3-6 days | 39% | Hotels / Motels | 18% |
| 7 days | 9% | ||
| 8 or more days | 9% | # of Performances Attended | |
| Other | 2% | One | 27% |
| Two | 23% | ||
| Three | 18% | ||
| Four | 11% | ||
| Seven | 9% | ||
| Five | 7% | ||
| Six | 5% | ||
| Other | 1% |
